Hampton Fitness has manufactured and sold strength and fitness equipment, including barbells, dumbbells, plates and kettlebells since 1996. Their primary customers were commercial gyms, fitness clubs and hospitality clubs. My team has helped them transition from a mainly wholesale brand to a direct to consumer retailer. We created a new brand look, new website and a whole new way of talking to their audience. Through digital marketing, SEO, email marketing, brand ambassadors and video content we have helped Hampton increase online purchasing by 33% within 6 months. 

MY CONTRIBUTIONS

• Client Management

• Project Management

• Concept Design, Copywriting & Production

• Coordinate DM & Web Optimization

• Email Marketing

• Ambassador & Affiliate Management

• New Product Concepts & Initiatives

• Duffle Bag Design, Management & Production

• Product & Lifestyle Photoshoot Management

• Design & Production

• Video Management 

• Tradeshow & Event Management